How did Hammer get started in your country?
Our journey with Hammer Nutrition began through Hong Kong's passionate trail running community. Despite being a bustling metropolis, our city boasts a tight knit group of dedicated runners from weekend warriors to elite ultra-distance athletes competing worldwide. These adventurous runners first introduced us to Hammer Nutrition after experiencing its superior performance during international multi-day races. They urged us to bring these premium supplements to Hong Kong.
After carefully reviewing Hammer Nutrition’s clean, effective formulations, we immediately recognized their unmatched quality for endurance athletes. What started as a request from a few devoted ultra runners has grown into a thriving partnership.
Today, our Hammer Nutrition products has become the supplement of choice not just for runners, but across the athletic spectrum from dedicated gym goers and competitive triathletes to rugby teams and general fitness enthusiasts seeking premium, reliable sports nutrition.
What is your personal story?
ABA is a family founded business built on passion. Established in 2010 by a brother-sister duo, we're committed to promoting healthy lifestyles and elevating Hong Kong's athletic sports community. Our mission is simple: to source premium international sports gear and nutrition that helps everyone from elite competitors to first-time participants perform at their best and achieve their goals.
