One fine summer day, I thought that I should look around on the Internet to see if there is a brand that does not yet have a representative in our country. I didn't have to search for long, because I found Hammer Nutrition quite quickly for the products of an American company. After looking through the website, I wrote to the company asking if there would be a possibility of representation in Hungary. To my surprise, they answered after 5 minutes and we've been working together ever since.
Did I make the right decision? It was probably the best decision of my life. I managed to get into a team where there is no obligation to comply, no traffic expectations, and no mandatory purchase of marketing tools. But whatever they said, it all worked as claimed. I was given a free hand in all areas, which gave me incredible freedom, without any constraints.
Although I had read the company's philosophy before, I actually did it myself only later, approx. I understood after two years, when Owner Brian Frank visited us. I tell you this a lot, but maybe not enough. When I asked why the European distribution only started after 28 years, he only asked? "Why didn't you call me earlier?".
That's when I realized that this company doesn't want its product on every street corner. Its primary purpose is to introduce athletes to correct supplementation and to draw attention to the dangers of improper supplementation and the use of dietary supplements. For this, it offers and manufactures its quality products, free of sugar and unnecessary additives.
So I'm very happy that I got to know this brand and the philosophy it represents. I don't want to talk about the quality because whoever tries it will immediately feel what we are talking about. Also, let the results of the athletes who regularly stand on the podium using Hammer products speak for themselves. I can only suggest one thing: "Try it if you haven't already and feel the difference!"
What is Your Personal Story?
From my mid-twenties, active sports were absent from my life for almost 15 years. But I didn't break away from sports during this period either. In 2005, we launched our then-unique sports magazine, Sportime Magazine, which is published every even month to this day. The purpose of the magazine is to provide a platform for those athletes and sports achievers who cannot be included in the larger commercial publications. Thus helping to let people and potential sponsors get to know them. The publication mainly gives publication opportunities to individual amateur and semi-professional athletes.
A big boom came when I was forty. I had a serious lung disease, from which I luckily recovered. After that, I decided that something should change in my life and I started playing sports again. Of course, soon with three sports and a little cross training. So I became a triathlete. It's the sport and the people around it, to a large extent, that changed my life and my thinking. In addition to the magazine, I also wanted to deal with something else that I could help athletes with, but it is closely related to my already existing target community, the athletes.
That's how I started to get to know several products related to health and sports, but you don't really know any of them to convince 100% of the effectiveness and quality of the product. Every company was pushing massive marketing bs, but they didn't really know anything special, or their managers weren't willing to understand that we Hungarians may think a little differently. :-)
What is Your Athletic Background?
Sports have been a close part of my life since I was a small child. Competitively for several years I did gymnastics, then water polo, and later I took up racing cycling as a hobby.
After my 15-year break from active sports, I started again with triathlon—three sports and some cross training—which completely changed my life and thinking.
