HEED® Sports Drink
HEED® Sports Drink
HEED® Sports Drink

HEED® Sports Drink

$1.95 to $69.95

Non-acidic sports drink
  • Sustained energy, no sugar crash
  • Reduces cramps
  • Buffers lactic acid
  • Supports dental health

Cherry Bomb flavor Contains 25mg of Caffeine

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$1.95 to $69.95

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made in usa vegan no added sugars made in montana informed sport
BENEFITS

Most “sports drinks” are the same—lots of sugar, salt, and citric acid. HEED is your healthy, subtle-flavored alternative—complex carbohydrates, a balanced electrolyte profile, and essential nutrients balance blood sugar, buffer lactic acid, and ensure long-lasting energy. Xylitol and stevia are tooth-friendly sweeteners.

Osmolality Results

HEED FAQs

Why did you switch to a tapioca-derived maltodextrin?

Our carbohydrate-containing fuels used a corn-derived maltodextrin (complex carbohydrate), which was actually a very good maltodextrin. However, we found that tapioca (cassava root)-derived maltodextrin offers the following advantages over corn-derived maltodextrin, which is why we made the switch:

  1. Tapioca requires far less processing than corn.

  2. Unlike corn, there is no GMO content in tapioca to begin with, so even though all the corn-derived maltodextrin we used in our products tested at 0ppb for GMOs, going with tapioca just saves us that hassle.

  3. Tapioca maltodextrin has naturally lower amounts of sodium and higher amounts of naturally occurring potassium. Given that most everyone consumes far too much sodium as it is, having more potassium and less sodium is a definite plus.

  4. Tapioca maltodextrin has a more-alkaline pH than corn-derived maltodextrin. Considering that we athletes are “acid-producing machines” during exercise, a more-alkaline pH is a highly desirable during-exercise feature/benefit.

  5. Tapioca maltodextrin has a lower Dextrose Equivalent (DE), which means lower mono and disaccharide (short-chain sugar) content, and a much higher percentage of polysaccharide (complex carb) content--in essence, a more “complex” complex carbohydrate--for even longer-lasting energy and endurance.

  6. Tapioca maltodextrin has same Glycemic Index (GI) as other forms of maltodextrin, so you get the fast-acting energy that you’re looking for.

When would I use HEED or Perpetuem?

HEED is a “carbohydrate only” drink mix that is great for bouts of exercise up to 2-3 hours in duration. Perpetuem is a “carb + protein + healthy fat” drink mix that is ideal for longer-duration workouts and races. The inclusion of protein in Perpetuem helps to satisfy the 10-15% of energy that must come from protein/amino acids during long-duration exercise. Without this protein donation the body is forced to cannibalize its lean muscle tissue to satisfy this small percentage of energy requirements. That decreases exercise performance, due to the excess amount of fatigue-causing ammonia that is produced, and it will also cause recovery after exercise to be significantly longer because there is a greater percentage of broken down muscle tissue that needs repairing. The healthy fat added to the Perpetuem formula gives the body a cue of sorts to let it know that it’s not depriving it of fat (the “you have to eat fat to burn fat” train of thought). As a result, the body releases its fatty acid stores more liberally so that the calories from them can be used to create energy more consistently and efficiently. As you can see, Perpetuem is a very complete “meal in a bottle” fuel for endurance exercise.

What’s the difference between HEED and Endurolytes or Endurolytes Fizz?

Every scoop of HEED contains 110 calories and about the same amount of electrolytes as found in one Endurolytes capsule or approximately one-half tablet of Endurolytes Fizz. Neither of these two electrolyte replenishment products are a calories source. Most athletes will fulfill all their calorie needs, as well as at least some of their electrolyte needs for an hour with one to two scoops of HEED in a water bottle. Heavier athletes and/or athletes competing in hot-weather conditions will oftentimes need additional electrolytic mineral support via additional Endurolytes capsules or Endurolytes Fizz tablets.

HEED - Calories + electrolytes
Endurolytes, Endurolytes Fizz - Electrolytes only

Should I use Hammer Gel or HEED?

Either, it's your preference!

Both products are ideal for use during exercise of any intensity lasting up to 2-3 hours.

Hammer Gel

Hammer Gel is a concentrated complex carbohydrate gel with the consistency of syrup. It is the best choice for athletes who prefer drinking plain water for hydration.

Offered in 12 flavors: Apple-Cinnamon, Banana, Chocolate, Espresso, Montana Huckleberry, Orange, Raspberry, Tropical, Vanilla, Nocciola (Hazelnut-Chocolate), Peanut Butter, and Peanut Butter-Chocolate.

Caffeine Quotient: Espresso contains 50mg and Tropical contains 25mg of caffeine per serving.

HEED

HEED is a powdered sports drink mix. It is the best choice for athletes who DO NOT like drinking plain water while exercising.

HEED comes in five flavors: Cherry Bomb, Lemon-Lime, Mandarin Orange, Melon, and Strawberry.

Caffeine Quotient: Cherry Bomb contains 25mg of caffeine per serving.

 

Either product can be used as a partial source of calories during ultra distance events to provide variety and flavor to your primary fuel sources, Perpetuem and/or Sustained Energy.

How do I determine the equivalent of one scoop of HEED?

No scoop? No problem! With the following conversion information, your "Where did my scoop go?" problems are resolved!

HEED
1 Level Scoop (60 cc) = 4 TBSP + ½ tsp

Is HEED safe for young athletes ?

Q: Is HEED safe for young athletes to use during exercise and competitions?

A: HEED is not only 100% safe for young athletes, it's an undeniably a better choice than the plethora of sports drinks available, ones that contain loads of refined sugar and citric acid, as well as artificial sweeteners, flavors, and colors. HEED contains the complex carbohydrate maltodextrin (not refined sugars) and two natural sweeteners - xylitol and stevia - which are not only safe, but also beneficial to teeth and gums.

I noticed that the flavor is very light

Q: I being using HEED for about a month already, great results, excellent product. I noticed that the flavor is very light for one scoop in a 24-ounce bottle. Is that normal? Is the light flavor due to the low sugar on the product?

A: The light flavor is by design! When we were in the beginning stages in formulating HEED, the main complaint that we heard from athletes was that all the other sports drinks currently available were too sweet, so that was one major thing we worked on. We always use maltodextrin (complex carbs) in our fuels, and that starch-like carbohydrate is not very sweet to begin with. We wanted to give the product a bit of sweetness, but adding sugar or artificial sweeteners weren't an option. Instead, we opted to use a small amount of xylitol and stevia. Both of these sweeteners are undeniably better options than sugar or artificial ingredients, they’re actually good for teeth and gums, and because they are both several times sweeter than sugar, only a small amount was needed. The result is a sports drink that's not short on calories (110 per scoop), but comes without that unpleasant overly sweet and syrupy taste.

Does Heed contain any diary product, and is it gluten-free?

HEED contains no dairy and is 100% gluten-free.

Are there any concerns with pre-mixing the product with water?

Q: Are there any concerns with pre-mixing the product with water... say 24-hours in advance?

A: If you premix a bottle of HEED and keep it refrigerated, it will not lose any of its potency or beneficial properties for 24-36 hours. The taste will be somewhat flat and a small amount of the electrolytic minerals may have separated and settled to the bottom. If this is the case, simply give the bottle a good shake prior to consumption.

Can a pregnant woman take HEED?

Q: Can a pregnant woman take HEED for runs, biking, triathlons, etc.?

A: Many of the Hammer Nutrition fuels (such as the non-caffeinated flavors of Hammer Gel) and some of the supplements (such as Premium Insurance Caps and EndurOmega) are generally safe for use during pregnancy. However, before using any supplement or fuel, including HEED, we strongly recommend that you get your doctor's approval first. One reason that this is important is because the maximum safe dose for many nutrients and most herbal supplements for pregnant or nursing women has not been scientifically determined... this would include the amino acids l-carnosine and l-tyrosine in HEED. Another reason to discuss product use with your physician first is because your physician is privy to your medical history to which we have no access. So while it's entirely possible that you may be able to use HEED during pregnancy, it's important that you discuss this product (and share the ingredient list) with your doctor prior to using the product.

Can Perpetuem and HEED be used in a hydration pack's bladder?

Q: Can Perpetuem and HEED be used in a hydration pack's bladder without clogging it up?

A: While both products can be used in a hydration pack bladder, because Perpetuem is a bit thicker by nature--with its complex carbs, protein, and healthy fat--it has the greater potential to clog. HEED is just an all-carbohydrate fuel, no protein or fat, so it's easier mix in and consume from a hydration pack.

How much HEED do I need per hour?

Q: I'm a 200-pound athlete MTB and road cyclist. How much HEED do I need per hour?

A: Most athletes weighing ~200 pounds find that 1.5 to 1.75 scoops of HEED (165 - 192.5 calories) is an excellent amount on a per-hour basis. Also, keep in mind that this will provide the equivalent of 1.5 to about 2 Endurolytes capsules. Athletes in that weight range, and especially in warmer weather, usually need to an additional 2-3 capsules of Endurolytes (up to 4 additional capsules in really hot weather) to fulfill electrolytic mineral needs much more completely.

Is HEED like Gatorade?

The two products are similar in application only... they are during-exercise sports drinks that contain calories and some-to-all electrolytes. Review the labels of both products and you will see some major differences, especially in regards to sugars/added sugars (HEED has no added sugars), artificial ingredients (HEED has none), citric acid (HEED has none), and high amounts of sodium (HEED has significantly less sodium, as well as a full electrolyte profile, while the other product contains only sodium and potassium). HEED also contains auxiliary nutrients to help stabilize blood sugar levels, and to help buffer excess acidity.

Why do you use maltodextrin instead of sugar in your fuels?

Here are the benefits of maltodextrin, along with information about its effects on insulin during exercise and shortly after it’s been completed.

The Benefits of Maltodextrin

  1. You can digest greater amounts of calories from maltodextrin than from any short-chain sugar, aka “simple sugar,” such as glucose, sucrose, and fructose (As one nutritional scientist states, “maltodextrin allows one to swallow more energy in less volume.”) With maltodextrin you get the full amount of calories that you need for energy production, and with no delay in exiting the GI tract. Fuels containing simple sugars much be mixed at very calorically weak solutions in order to be digested with any efficiency, so your body won’t be getting the right amount of calories it needs. However, when athletes try to make a “double-strength” mix of a simple sugar fuel, that too-high sugar mixture does not match body fluid chemistry, which means it just sits in the stomach undigested for a lengthy period of time... and that means severe stomach distress. You won’t have that issue with maltodextrin.

  2. Maltodextrin goes to work extremely quickly in producing energy because it’s a high Glycemic Index carbohydrate; in fact, it’s the same as pure glucose (both are 100). That’s a good thing because you want that energy as quickly as possible, and that’s what maltodextrin will do. Another benefit with maltodextrin is that, because it’s comprised of hundreds of saccharide molecules all weakly bonded together, it will provide a much more consistent and longer-lasting energy than glucose or any other simple sugar, and without that undesirable “peak and valley”, “flash and crash” energy that is typical with simple sugars.

 

Because of maltodextrin’s high Glycemic Index (GI), many people ask about the insulin release that occurs. The answer to that is that, yes, maltodextrin does elevate blood sugar levels very rapidly and will cause an insulin release. This is not an issue immediately prior to exercise, during exercise, however, as Dr. Misner explains: "During exercise, insulin release is inhibited because sympathetic nervous system hormones are also released and, concurrently, exercise augments muscle uptake of glucose from exogenous intake accompanied by lower insulin levels and effects." Basically, what Dr. Misner is saying is that because energy turnover is very high, and with the release of specific central nervous system hormones, the body is able to deliver glucose to the muscles with very minimal insulin… insulin release is not a significant factor during exercise.

After exercise, when the body needs to have its cells restocked with fuel, maltodextrin’s high Glycemic Index is also desirable… Recoverite and Organic Vegan Recoverite are PERFECT fuels for maximizing recovery.

Those are the only three times—immediately prior to exercise, during exercise, and shortly after exercise—when a high-GI carbohydrate such as maltodextrin should be consumed.

Are there any concerns with pre-mixing HEED?

Q: Are there any concerns with pre-mixing HEED with water, say 24-hours in advance?

A: If you premix a bottle of HEED and keep it refrigerated, it will not lose any of its potency or beneficial properties for 24-36 hours. The taste will be somewhat flat and a small amount of the electrolytic minerals and flavoring crystals may have separated and settled to the bottom. If this is the case, simply give the bottle a good shake prior to consumption.

Do any of the flavors of HEED contain caffeine?

With the exception of the Cherry Bomb flavor (25 mg of caffeine per serving, via the green tea extract), all flavors of HEED are caffeine-free.

What is taurine and what is its purpose in Cherry Bomb HEED?

Taurine is an amino acid found throughout the body, but especially in muscle and nerve tissue. Taurine assists in regulating heartbeat and muscle contractions, and levels of neurotransmitters in the brain. It is also essential for the proper use of electrolytic minerals—calcium, magnesium, potassium, and sodium—and ensures proper muscle function. Taurine also increases concentration and focus without stimulating the nervous system. Perhaps most important to athletes, taurine supplementation is correlated with increases in VO2 max and time to exhaustion due to its ability to buffer lactic acid and maintain healthy pH levels. Even more information about this impressive amino acid can be found in the article “Tremendous Taurine” on page 40 in Endurance News #122.

How To Use

Mix 1 scoop of HEED in 16– 26 oz (473–768 ml) of water, depending on temperatures. Sip continuously during exercise.

PRO TIP

In hotter climates or during prolonged activities, add one form of Endurolytes® to your HEED.

Please Note: It is believed that xylitol is unsafe for consumption by dogs; therefore, we do not recommend you feed your dog any products that contain xylitol, nor any products that are made for human consumption. More Information.
 

 

5 Secrets of Success

How To Hammer

Fueling for Success - Half or Full Iron Distance Triathlon

Fueling for Success - Olympic Distance Triathlon

Fueling for Success - Sprint Distance Triathlon

Fueling for Success - Marathon

INGREDIENT BREAKDOWN

2.0 = TAPIOCA Maltodextrin – Less processed, NON-GMO, lower mono and disaccharide content/much higher percentage of polysaccharide content (courtesy of its lower Dextrose Equivalent), less sodium content, and even closer to the desired neutral pH.

Original = Corn Maltodextrin – A high-glycemic index (GI) complex carbohydrate, ideal for providing fast-acting, long-lasting energy during exercise and for replenishing the body’s energy (glycogen) stores after exercise.

Xylitol – This natural sweetener is found in a variety of fibrous fruits and vegetables. It promotes oral health, as it does not ferment and support the acid-producing bacteria that cause tooth decay. NOTE: It is believed that xylitol is unsafe for consumption by dogs; therefore, we do not recommend you feed your dog any xylitol-containing products, including HEED or Recoverite.

Full-spectrum electrolyte profile – The complete profile of sodium, chloride, calcium, magnesium, and potassium helps maintain performance of many important bodily functions during exercise, while also helping protect against muscle cramping.

L-Carnosine – One of the most versatile and beneficial nutrients available. It buffers lactic acid during exercise and offers antioxidant support.

Glycine – This amino acid is beneficial for aiding with muscle tissue repair, protecting collagen in joints, and reducing joint pain. Additionally, glycine has a naturally sweet taste, contributing to HEED’s delicious flavor.

L-Tyrosine – Aids in the functioning of the adrenal, pituitary, and thyroid glands, which are responsible for the production and regulation of numerous key hormones. This contributes to increased performance levels and decreased recovery time.

Manganese – This trace mineral is necessary for optimal muscle cell enzyme reactions and for the conversion of fatty acids and protein into energy.

Chromemate® brand chromium polynicotinate – This trace mineral helps regulate blood sugar and plays a vital role in the synthesis of glucose, fatty acids, and amino acids.

NUTRITIONAL INFORMATION
HEED 2.0 Cherry Bomb Flavor
Nutrition Facts
Serving Size: 30g (Approx 1 slightly heaping scoop)
  Amount Per Serving % Daily Value*
Calories 110  
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g  
Cholesterol 0mg 0%
Sodium 200mg 9%
Total Carbohydrate 28g 10%
Dietary Fiber 0g 0%
Sugars 2g
Added Sugars 0g 0%
Protein 0g 0%
Vitamin D 0mcg 0%
Calcium 57mg 4%
Iron 0mg 0%
Potassium 25mg <1%
Vitamin C 45mg 50%
Vitamin B6 9mg 529%
Magnesium 31mg 7%
Manganese 2mg 87%
Chromium 25mcg 71%
Chloride 90mg 16%
L-Carnitine 52mg
Glycine 31mg
L-Tyrosine 11mg
Caffeine (from green tea extract) 25mg
* Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
Ingredients: Tapioca Maltodextrin, Xylitol, Natural Flavors, Sodium Chloride, Calcium Phosphate, Stevia Leaf Extract, Calcium Glycinate Chelate, L-Carnitine, Green Tea Extract, Magnesium Amino Acid Chelate, Monk Fruit Extract, Ascorbic Acid, Potassium Amino Acid Chelate, L-Tyrosine, Pyridoxine Hydrochloride, Manganese Amino Acid Chelate, Chromium Amino Acid Chelate.
Allergen Warning: Manufacturer processes other allergens. This product contains Xylitol.
HEED 2.0 Lemon-Lime
Nutrition Facts
Serving Size: 30g (Approx 1 Level Scoop or single serving)
1 Level Scoop: 60 cc
  Amount Per Serving % Daily Value*
Calories 110  
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g  
Cholesterol 0mg 0%
Sodium 200mg 9%
Total Carbohydrate 28g 10%
Dietary Fiber 0g 0%
Sugars 2g
Added Sugars 0g 0%
Protein 0g 0%
Vitamin D 0mcg 0%
Calcium 57mg 4%
Iron 0mg 0%
Potassium 25mg <1%
Vitamin C 45mg 50%
Vitamin B6 9mg 529%
Magnesium 31mg 7%
Manganese 2mg 87%
Chromium 25mcg 71%
Chloride 90mg 16%
L-Carnitine 52mg
Glycine 31mg
L-Tyrosine 11mg
* Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
Ingredients: Tapioca Maltodextrin, Xylitol, Natural Flavors, Sodium Chloride, Calcium Phosphate, Stevia Leaf Extract, Calcium Glycinate Chelate, L-Carnitine, Magnesium Amino Acid Chelate, Monk Fruit Extract, Ascorbic Acid, Potassium Amino Acid Chelate, L-Tyrosine, Pyridoxine Hydrochloride, Manganese Amino Acid Chelate, Chromium Amino Acid Chelate.
Allergen Warning: Manufacturer processes other allergens. This product contains Xylitol.
HEED 2.0 Orange
Nutrition Facts
Serving Size: 30g (Approx 1 Level Scoop or single serving)
1 Level Scoop: 60 cc
  Amount Per Serving % Daily Value*
Calories 110  
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g  
Cholesterol 0mg 0%
Sodium 200mg 9%
Total Carbohydrate 28g 10%
Dietary Fiber 0g 0%
Sugars 2g
Added Sugars 0g 0%
Protein 0g 0%
Vitamin D 0mcg 0%
Calcium 57mg 4%
Iron 0mg 0%
Potassium 25mg <1%
Vitamin C 45mg 50%
Vitamin B6 9mg 529%
Magnesium 31mg 7%
Manganese 2mg 87%
Chromium 25mcg 71%
Chloride 90mg 16%
L-Carnitine 52mg
Glycine 31mg
L-Tyrosine 11mg
* Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
Ingredients: Tapioca Maltodextrin, Xylitol, Natural Flavors, Sodium Chloride, Calcium Phosphate, Stevia Leaf Extract, Calcium Glycinate Chelate, L-Carnitine, Magnesium Amino Acid Chelate, Monk Fruit Extract, Ascorbic Acid, Potassium Amino Acid Chelate, L-Tyrosine, Pyridoxine Hydrochloride, Manganese Amino Acid Chelate, Chromium Amino Acid Chelate.
Allergen Warning: Manufacturer processes other allergens. This product contains Xylitol.
HEED Melon
Nutrition Facts
Serving Size: 31 g (Approx 1 Level Scoop or single serving)
1 Level Scoop: 60 cc
  Amount Per Serving % Daily Value*
Calories 110  
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g  
Cholesterol 0mg 0%
Sodium 60mg 3%
Total Carbohydrate 27g 10%
Dietary Fiber 0g 0%
Total Sugars 1g
Added Sugars 0g 0%
Protein 0g 0%
Vitamin D 0mcg 0%
Calcium 57mg 4%
Iron 0mg 0%
Potassium 25mg <1%
Vitamin B6 9mg 529%
Magnesium 31mg 7%
Manganese 2mg 87%
Chromium 25mcg 71%
Glycine 31mg
L-Carnosine 52mg
L-Tyrosine 11mg
* Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
Ingredients: Maltodextrin, Natural Flavor, Xylitol, Calcium Chelate, Magnesium Chelate, Potassium Chelate, Sodium Citrate, Stevia, Sodium Chloride, L-Carnosine, Glycine, L-Tyrosine, Manganese Chelate, Vitamin B6 (as pyridoxine HCl), Chromium Chelate.
Allergen Warning: This product is processed in a facility that also processes dairy and soy products. This product contains Xylitol.
HEED Strawberry
Nutrition Facts
Serving Size: 30 g (Approx 1 Level Scoop or single serving)
1 Level Scoop: 60 cc
  Amount Per Serving % Daily Value*
Calories 110  
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g  
Cholesterol 0mg 0%
Sodium 60mg 3%
Total Carbohydrate 27g 10%
Dietary Fiber 0g 0%
Total Sugars 1g
Added Sugars 0g 0%
Protein 0g 0%
Vitamin D 0mcg 0%
Calcium 57mg 4%
Iron 0mg 0%
Potassium 25mg <1%
Magnesium 31mg 7%
Manganese 2mg 87%
Chromium 25mcg 71%
Vitamin B6 9mg 529%
Glycine 31mg
L-Carnosine 52mg
Tyrosine 11mg
* Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
Ingredients: Maltodextrin, Xylitol, Natural Flavor, Calcium Chelate, Magnesium Chelate, Potassium Chelate, Stevia, Sodium Citrate, Sodium Chloride, L-Carnosine, Glycine, L-Tyrosine, Manganese Chelate, Vitamin B6 (as pyridoxine HCl), Chromium Chelate.
Allergen Warning: This product is processed in a facility that also processes dairy and soy products. This product contains Xylitol.
HEED Unflavored
Nutrition Facts
Serving Size: 28 g (Approx 1 Level Scoop or single serving)
1 Level Scoop: 60 cc
  Amount Per Serving % Daily Value*
Calories 100  
Total Fat 0g 0%
Saturated Fat 0g 0%
Trans Fat 0g  
Cholesterol 0mg 0%
Sodium 60mg 3%
Total Carbohydrate 26g 9%
Dietary Fiber 0g 0%
Total Sugars 2g
Added Sugars 0g 0%
Protein 0g 0%
Vitamin D 0mcg 0%
Calcium 57mg 4%
Iron 0mg 0%
Potassium 25mg <1%
Vitamin B6 9mg 529%
Magnesium 31mg 7%
Manganese 2mg 87%
Chromium 25mcg 71%
Glycine 31mg
L-Carnosine 52mg
L-Tyrosine 11mg
* Percent Daily Values are based on a 2,000 calorie diet.
† Daily Value not established.
Ingredients: Maltodextrin, Calcium Chelate, Magnesium Chelate, Potassium Chelate, Sodium Citrate, Sodium Chloride, L-Carnosine, Glycine, L-Tyrosine, Manganese Chelate, Vitamin B6 (as pyridoxine HCl), Chromium Chelate.
Allergen Warning: This product is processed in a facility that also processes dairy and soy products.
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