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Big Soda

National Health Organizations Sponsored by Major Soda Companies

Hammer's war on sugar started in 1987 when we were founded in an effort to provide nutritional supplements and fuels for endurance athletes that weren't soaked in sugar. We have stood by our knowledge base surrounding the dangers of simple sugars and seek to provide only the best products on the market. Why? Because we are a researched-based business that cares about health.

While public awareness is growing, our "sugar is bad for you" stance was not always popular or readily available. While we wondered why, important discoveries have come to light that explain so.

New research has proved that the most highly respected medical and public health institutions in the United States have accepted corporate sponsorships from the nation's two largest soda companies. The report was published online October 10, 2016 in the American Journal of Preventive Medicine.

Sixty-three public-health organizations, 19 medical organizations, seven health foundations, and five government organizations accepted sponsorship from Coca-Cola or Pepsi. These included the Centers for Disease Control and Prevention, the American Diabetes Association, the American Heart Association, and the Obesity Society, as well as a number of cancer organizations.

At the same time, Coca-Cola lobbied against all 29 public-health bills intended to reduce soda consumption or improve nutrition. PepsiCo opposed 26 of the 29 bills (90%) according to the study's authors, Daniel G Aaron and Michael B Siegel, MD, MPH, of Boston University School of Public Health, Massachusetts.

"Rather than supporting public health, organizations may become unwitting partners that contribute to corporate marketing strategy," the authors note. "It is probable that corporate philanthropy is increasing consumption of soda throughout the country and causing substantial harm to Americans."

Big Soda isn't affecting Hammer's mission or transparency. We have HEED and science in our corner! Trust that we are here to provide you with the very best, scientifically sound supplements and fuels. Thank you for relying on Hammer for all your nutritional needs and for educating yourself about what is important to you. Hammer on!

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