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Laura Holien

Endurance Athlete - Hammering Since: 2005

Hello!  My name is Laura Holien and I have been a Hammer athlete since 2005.  I first started using Hammer products while training for Ironman Coeur d'Alene right out of college at the age of 22.  It was a steep learning curve for me to learn endurance nutrition after playing college soccer.  At the time, Hammer had all sorts of information on their website from Dr. Bill, Brian, Steve and more.  I dove deep into learning how to fuel the body with Hammer products.  I started using the supplements daily and the endurance fuels for training.  I was able to execute exactly what I planned for my Ironman thanks to the consistency of the Hammer products.  They just work.  After that year I continued to race all sorts of endurance events ranging from road triathlons to Xterra Off-road triathlons to Nordic ski races.  I used Hammer products for all of it.  Today, I love the Hammer gear for running on the trails and mountain biking.  I use the daily supplements to keep my body optimized and healthy.  I feel like I’m now conquering the ultimate endurance sport of parenting and I’m glad to continue to have Hammer on my side.  My son loves the heed and fizz as he gets into mountain biking himself and plays soccer.  My daughter loves the Hammer Bars which are so clean and energy efficient.  My husband loves the Perpetuem and HEED as he races mountain bikes.  I recently tried the Fully Charged drink and it really picked me up!  It’s a family lifestyle fueled by Hammer.  I am forever grateful for these products and all they have done for me throughout almost 2 decades!  Thank you, Hammer, for all you continue to provide for us!

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