Hammer Nutrition Sponsored Athlete / Team Program
2026 Sponsorship Closed
The Hammer Brand Ambassador Program May Be For You!
Since 1987, we’ve been devoted to helping athletes perform at their best race after race, year after year with the best products, the best protocols and the best customer support in the world. Our approach to sponsoring athletes in all types of endurance sports, is next level. Our sponsorship team loves partnering with athletes so they can fuel right, feel great and WIN.
We’ll begin accepting applications for 2027 on October 1st.
If you are selected to become a Hammer Nutrition Sponsored Athlete/Team:
What you can expect from us:
- Customized Ongoing Fueling support – speak directly to our experts as needed to optimize your fueling specifically for your needs/events/training!
- Discounted Hammer Nutrition Fuels, supplements, and gear! Plus, Free samples and swag!
- Free Entries to some Hammer Nutrition-sponsored events - first come first served, usually two per event.
- Get featured in our print collateral, Endurance News magazine and social media platforms, along with inclusion in our private groups on Facebook.
- Monthly HQ updates and sneak peeks into behind-the-scenes projects, upcoming endurance news, new products, and more!
What we expect from you:
Know the Essential Knowledge: Our fueling protocols have been propelling athletes to victory for almost 40 years, in every endurance sport! Hammer Sponsored athletes are expected to become knowledgeable and practice Hammer fueling protocols - walk the walk. Start by reading or watching Brian Frank's videos on the 5 Secrets of Success & How to Hammer, which cover the massive nutritional mistakes most athletes make and how to resolve them - for good!
Next, Fuel Right and Feel Great every day utilizing our products and tried-and-true methods, share your knowledge with others. Become a Fueling Expert, we’re here to help!
Brand representation: You are expected to have visible Hammer logos for training and racing; We offer USA made Hammer branded apparel and accessories to make it easy!
- Athlete updates: send in training/race reports and great photos on at least a monthly basis.
- Social Media Representation on Instagram and Facebook, if you are active on those platforms
- Be a brand advocate in your local community of athletes, family and friends - Use our generous Referral program to give them 15% off their first order, plus a $30 welcome gift, while you get 25% of that purchase credited to your account! Win-Win-Win!
Please email sponsorship@hammernutrition.com with any questions regarding Sponsorship, Brand Ambassador or Scholastic Programs.
