Name:
Luis Escobar
Company:
AllWeDoIsRun — Creating trail running events on the California Central Coast and far beyond.
What sports are you involved with?
Endurance running, whitewater rafting, and golf.
Why are you passionate about it?
Endurance sports connect people to nature, community, and personal growth. They challenge the body, sharpen the mind, and create lasting, meaningful experiences.
How long have you been Hammering?
Hammer products have been in my pack since the mid-1990s.
How long have your events partnered with Hammer?
Hammer Nutrition has been the official nutrition partner of AllWeDoIsRun since early 2021.
Your go-to Hammer products:
Hammer Greens, Peanut Butter Hammer Gel, Endurolytes, and Cherry Bomb HEED.
Why do you continue to partner with Hammer to fuel your events?
Because Hammer is real people making real, natural, healthy products. They listen, they care, and they consistently deliver results for athletes at every level.
Favorite memory as a Race Director?
Creating opportunities for the people around me.
Luis Escobar
Dream big. Start small. Act now.
Auburn Lake Trails
Cool California
AllWeDoIsRun
Road Dog Podcast
