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The Spotlight is on…BWR Kansas


Hammer is proud to partner with the Belgian Waffle Ride series as the exclusive nutrition and hydration sponsor—including their new for 2021 race in Lawrence, Kansas coming up this Halloween.

As the United States’ gravel cycling heartland, the flint hills of northeast Kansas hold a long day in the saddle on and off- road. This ride spans over a 111- mile route punctuated by dozens of dirt, rock, and gravel sections that give BWR Kansas its unique complexion.

The gravel portion of the bike industry will descend on the riverside town of Lawrence to be hosted by the legend himself, Dan Hughes, a 4-time Dirty Kanza 200 winner (AKA Unbound Gravel) who owns and operates Sunflower Outdoor & Bike Shop. I think we all know we are about to have a good time on our hands.

Last but certainly not least, BWR Kansas will raise money for the Steve Tilford Foundation—a Lawrence-based organization that honors a pioneer in American cycling that left a legacy of support and mentorship for youth development.

With a new venue and a new course comes a ton of new variables—that’s why we’re supporting the riders with calories they can count on. The fully stocked aid stations at BWR Kansas will include Hammer Gel, Endurolytes Fizz, HEED, and assorted flavors of our organic, vegan Hammer Bars. If you’re really going for a fast day on the bike, don’t panic—just visit the Hammer Gel fueling station during the expo and pick up a full 5 serving flask of Gel. Less litter, faster access to your Gel, and the same consistent calories and tasty flavors as ever.

And don’t think the organizers at BWR forgot all the fun stuff—the autumnal holiday spirit includes a Halloween-inspired cyclocross event Saturday at the expo. Here’s to some great times and clean racing at the last BWR of the year!

Belgian Waffle Ride – Kansas 2021

“The Hell of the Mid-West”
Lawrence, KS

  • 111 miles
  • 8000 feet
  • 72% off-road

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