If we have said it once, we've said it a thousand times. Look at sugar!
Recently, a big revelation about sugar's role in our nation's health came out thanks to a concerning discovery made by Stanton Glantz, a researcher at the University of California, San Francisco.
Glantz found historical documents that show how the sugar industry paid scientists in the 1960's to minimize the correlation between sugar and heart disease. Instead, scientists were corrupted to draw attention to fat to intentionally down play sugar's role in health.
Hammer has been talking about the dangers of simple sugars for almost 30 years. We have been championing a low-sugar diet and telling our athletes to avoid simple sugar fuels for decades before information like this was making headlines. We are almost not shocked by the conspiracy. We hope this further demonstrates the importance of Hammer's position on reducing or eliminating sugar from one's diet for optimal health. Our pioneering stance is something we are very proud of.
Glantz's research showed how a trade group called the Sugar Research Foundation (now called the Sugar Association) was behind efforts to alter medical reality. The documents show that in 1964, John Hickson, a top sugar industry executive, discussed a plan with others in the industry to shift public opinion by releasing the "research" and influencing legislation. The group would end up paying Harvard scientists to yield biased studies to be promoted by the sugar group and accepted by the medical establishment. The intention was to set a precedent of looking away from sugar and towards saturated fat as a culprit for health ailments instead.
One of the scientists paid by the sugar industry was D. Mark Hegsted. He went on to become the head of nutrition at the United States Department of Agriculture. In 1977, he helped draft the forerunner to the federal government's dietary guidelines. Another was Dr. Fredrick J. Stare, the chairman of Harvard's nutrition department. You can see how such bias has affected our nation's health paradigm and unfortunately, why Hammer's sugar stance was so unique and outside the mainstream.
Americans reportedly eat more than 150 pounds of sugar per year on average and athletes who consume sugary products in training can easily double this number. It is our conclusion that sugar is a leading contributor to all of the epidemic diseases we face as a nation and we are committed to providing information and nutritional tools to the public to counter this.
Here at Hammer Nutrition, we look to science and truth to structure our nutritional products and life-style suggestions. We have always advocated reducing or eliminating simple sugars. Unlike many widely available sports energy products, Hammer Nutrition fuels, including Hammer Gel, HEED, Perpetuem, and Sustained Energy, contain no refined simple sugars - only healthy complex carbohydrates and natural sweeteners such as stevia and xylitol. Thank you for trusting us as a source of information for the last 30 years. We look forward to leading the pack towards health and wellness into the decades to come.
Glantz's findings were published in the September 2016 issue of JAMA Internal Medicine and made public by the New York Times.
Sugar Resources, Studies, & Links
Fat vs. sugar: Who will break your heart?
https://sitn.hms.harvard.edu/flash/2014/fat-vs-sugar-who-will-break-your-heart/
Added sugar intake and cardiovascular diseases mortality among US adults
https://pubmed.ncbi.nlm.nih.gov/24493081/
Sugar Is Definitely Toxic, a New Study Says
https://time.com/4087775/sugar-is-definitely-toxic-a-new-study-says/
Causal or Casual?—The Association Between Consumption of Artificially Sweetened Carbonated Beverages and Vascular Disease
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3515003/
Dietary sugar and body weight: have we reached a crisis in the epidemic of obesity and diabetes?: health be damned! Pour on the sugar
https://pubmed.ncbi.nlm.nih.gov/24652725/
Role of sugars in human neutrophilic phagocytosis
https://academic.oup.com/ajcn/article-abstract/26/11/1180/4732762?redirectedFrom=PDF
Why Gatorade Erodes Teeth Faster Than Red Bull And Coke
https://ochevdds.wordpress.com/2011/03/11/why-gatorade-erodes-teeth-faster-than-red-bull-and-coke/
Eating Lots of Sugar May Damage Your Colon
https://www.drmirkin.com/nutrition/eating-lots-of-sugar-may-damage-your-intestines.html
Fructose and sugar: A major mediator of non-alcoholic fatty liver disease
https://pubmed.ncbi.nlm.nih.gov/29408694/
Carbohydrate intake and nonalcoholic fatty liver disease: fructose as a weapon of mass destruction
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4405421/
Israeli Study Shows Elevated Blood Sugar Linked to Greater COVID-19 Risk
https://nocamels.com/2021/09/israel-study-blood-sugar-elevated-covid/
UCSF SugarScience Research Papers
http://sugarscience.ucsf.edu/pub-sources.html
1 comment
Message:
I used to have the Hammer Nutrition “little red book” which I loved and studied. I gave it to a friend of mine when he started his endurance journey. I was looking for the red book on this page and can’t seem to find it. Is it still available? Or changed names? Thanks in advance W.B
Answer:
Hello Mr. W.B, Sorry for the tardy reply and thank you for your email. I’m so glad you found this book useful. It’s always been the PUM – Product Usage Manual, but we did change the name to title to How To Hammer – here’s the link: https://hammernutrition.com/collections/books/products/product-usage-manual?variant=43113537306859. You can download a free PDF from that page, and we’ll be happy to include one or more print copies with your next order. BDF