BY STEVE BORN
When word got out that Hammer Nutrition was going to produce a vitamin C product, we received a few calls and emails that were something to the effect of, "What for? There are already tons of vitamin C products on the market everywhere!"
And we very well could have made another typical vitamin C product, put the Hammer name on it, and called it good. But that's not how we roll. Nope, Endurance C, like the other Hammer Nutrition supplements, is unique and provides a lot more benefits than "standard issue" vitamin C supplements can.
THE POTENT ENDURANCE C FORMULA
Endurance C contains two forms of vitamin C:
- Calcium Ascorbate, known as "neutral C," "buffered C," or "non-acidic C," with a pH of 7.0-7.4. (Unlike "regular" Vitamin C, ascorbic acid, which is highly acidic and may cause gastric distress). While the compound is mostly vitamin C (90%), it also contains a beneficial 92 mg of calcium (10%).
AP is a highly bioavailable, non-acidic, fat-soluble form of Vitamin C that can reach specific tissue areas that standard vitamin C cannot. Thus, ascorbyl palmitate can neutralize specific free radicals that water-soluble vitamin C can't. It also protects against the oxidation of lipids, a broad group of macronutrients that are heavily involved in many essential bodily functions (e.g., hormone regulation, nerve impulse transmission, fat-soluble nutrient transport, and more).
But there's MUCH more than just vitamin C in Endurance C. We've added the following nutrients/compounds, working synergistically to provide a tremendous range of benefits that you don't get in the typical vitamin C supplement:
While not strictly vitamins, bioflavonoids have impressive vitamin-like properties, which is why this group of compounds is known as Vitamin P. Citrus fruits contain several bioflavonoids, such as diosmin and naringin tangeretin, diosmetin, marirutin, neohesperidin, nobiletin, and others. These bioflavonoids work synergistically with vitamin C to support the immune system with antioxidant properties. Citrus bioflavonoids also enhance circulation, reduce aches and soreness, and help support joint health.
Hesperidin 95% HPLC:
HPLC is a major bioflavonoid found primarily in lemons, oranges, and tangerines. Hesperidin possesses potent antioxidant properties for supporting vital immune system function, but it can also help blood vessels function better, thus promoting optimal circulatory and cardiovascular health. Additionally, hesperidin helps reduce aches and soreness, supports insulin sensitivity, and may also help protect cognitive health.
Quercetin is a highly versatile bioflavonoid obtained from various sources, including citrus fruits, apples, onions, and more. Quercetin has extraordinary antioxidant properties, making it a top nutrient for immune system health. Quercetin possesses properties that strongly reduce aches and soreness, as well as helping to alleviate discomforts associated with allergies. Additionally, quercetin is believed to be highly beneficial for brain and cardiovascular health while also normalizing blood pressure and blood sugar—lastly, quercetin and vitamin C work in tandem in optimizing each other's absorption.
Rose Hips (Rosa canina):
A natural source of Vitamin C, rose hips are a rich source of antioxidant carotenoids and polyphenols. One of these is tiliroside, which has antioxidant properties assisting non-stimulant fat loss.
Now that’s a vitamin C product, a Hammer Nutrition vitamin C product! And the price is incredibly reasonable—and absolute bargain, actually—for such an all-encompassing vitamin C supplement: $22.95 for a 90-capsule/30-day supply. So that's 77 cents a day, a minuscule amount for the multiple benefits that Endurance C provides!
The Recommended Daily Value (DV) of vitamin C is a meager 90 mg. The current Reference Daily Intake (RDI) is an even lower 60 mg. However, these amounts are only probably enough to keep you from getting scurvy, a disease linked to inadequate vitamin C intake. You need much more than the "bare bones" minimal RDI/DV amounts for optimal health! The Optimum Daily Intake (ODI), a much more appropriate standard for everyone, especially athletes, ranges from 500 mg to 5,000 mg daily, with 2,000 mg/day being the most commonly suggested amount. When it comes to vitamin C, that’s what you want and need! Every 3-capsule dose of Endurance C contains a generous 950 mg of vitamin C.
NOTE: Linus Pauling, a two-time Nobel Prize winner and the world's foremost vitamin C expert, wrote extensively regarding his conviction that high doses of vitamin C are beneficial in addressing many areas of human health. His vitamin C intake started at 3,000 mg daily and peaked at 18,000 mg daily. His mega-dosing of vitamin C never once negatively affected his health but instead most likely contributed to his long life of 93 years. While no one needs to emulate Pauling’s dosing practices, his daily vitamin C protocol shows how safe this vitamin is.
It's important to note that vitamin C synthesis mechanisms are incredibly complex. Because a specific gene coding region mutation is dysfunctional in humans, we cannot synthesize vitamin C on our own; therefore, we must fulfill our needs from outside sources. And while we do get vitamin C in our diet, it's doubtful (next to impossible) to get anywhere near the amounts of vitamin C we ideally need. So that's another reason why daily supplementation with Endurance C is so essential.
Three capsules of Endurance C daily, in divided doses—with up to six capsules daily (in divided doses) being perfectly acceptable—will provide your body with not one but two highly bioavailable and effective forms of vitamin C, along with four other vital nutrients/compounds that work synergistically with vitamin C, allowing you to receive multiple benefits for many areas of your health.
Speaking of benefits, here's just a teaser on some of the newer research on vitamin C that we'll be writing about in more detail soon, including further research that is most definitely applicable for you:
Endurance C—it's clearly not your typical vitamin C supplement, not by a long shot! Available now, with this exciting new product, it’s time to stock up on this unique and highly beneficial “it’s how Hammer does vitamin C” supplement!