Skip to content

New Peanut Butter Hammer Gel pouches are here

Now shipping an even better version of a favorite - order yours now!

By Brian Frank

Great news for Hammer Gel fans: Our new and improved Peanut Butter Hammer Gel has arrived, and today we began shipping pouches from our warehouse to clients. For flavor, viscosity, and ingredient quality, our new Peanut Butter is even better than the popular original. We're also excited to announce the introduction of an awesome new flavor, Peanut Butter-Chocolate, to the Gel line-up. We'll begin shipping it next week.

Although we just introduced the Peanut Butter flavor last fall, I wasn't pleased with certain ingredients: dextrose, saturated fats, and 5 grams of sugar per serving. Back at the drawing board, I came up with tapioca syrup as the solution to these "challenges."

By replacing the brown rice syrup with tapioca (a starchy tuber from South America that's naturally low in sugar) and replacing the peanut butter with salted peanuts, I was able to eliminate the dextrose and saturated fats, reduce the sugar content by 20% (from 5 grams to 4 grams), and massively improve the flavor and texture. This also enabled us to nail our newest flavor, Peanut Butter-Chocolate, with a taste that's almost too good - if that's possible.

All 11 (and counting!) Hammer Gel flavors offer the same rock solid energy for superior performance. Unlike competing energy fuels, Hammer Gels contain complex carbohydrates for quality, sustained energy - not the "flash and crash" of those sugar-loaded products. Hammer Gels are easy to digest and made only with wholesome ingredients. Read more about the Hammer Gel difference here.

We're expecting both the improved Peanut Butter Hammer Gel and the brand new Peanut Butter-Chocolate Hammer Gel to quickly become top sellers. Order the pouches now. (Look for the improved Peanut Butter Hammer Gel in jugs soon.)

These reformulations are a great example of the way Hammer Nutrition strives for innovation - it's a company Core Value that I believe set us apart from our competitors. Read more about our Core Values here.

Back to Endurance News Weekly

Leave a comment

Please note, comments need to be approved before they are published.


You have no items in your shopping cart.
Click here to continue shopping.