Knowledge

HEED (vol 12.13)

Healthy, natural, effective . . . exactly what you want in a sports drink!

By Hammer Nutrition

Amidst the clutter of syrupy swill masquerading as sports drinks, HEED is undeniably more effective and healthier . . . we guarantee it! HEED is superior to any other sports drink available because HEED provides the high-quality, long-lasting energy that you're looking for with no overt sweetness, stomach distress, or "flash and crash" energy.

Don't be deceived by the bogus hype of the "latest and greatest" sports drinks that sprout up on a seemingly daily basis. There's nothing new or great about them; they're just recycled "old school" drinks (and we mean REAL "old school") that contain the same junk that their predecessors did: sugar, salt, and citric acid. That's not innovative, it's archaic! Consuming these drink mixes is no way to obtain or enjoy quality energy - all you're doing is putting garbage in your gas tank.

Why HEED is superior

1.) No artificial colors, flavors, or sweeteners. There are ZERO general health benefits to be derived from consumption of this junk - plenty of potential negative effects, however - so you can be sure that there aren't any athletic performance-enhancing benefits to be garnered either. It's just not necessary to sweeten a product with artificial sweeteners and, despite the fact that so many companies still do, it's not a requirement to artificially color a sports drink.

2.) No citric acid. When teeth are regularly bathed in a citric acid solution, whether it's added to stimulate saliva production and provide a tart taste, or chelated to a mineral (e.g., calcium citrate), permanent damage usually results. Additionally, continuous consumption of sports drinks containing citric acid most often causes significant stomach distress due to raising the acidity levels in the stomach and body.

3.) No refined sugars (glucose, dextrose, sucrose, fructose, etc.) There are two primary problems with fuels comprised of simple sugars, including a so-called "healthy sugar" like cane sugar that is simply sucrose (table sugar):

  • Simple sugars have severe limitations when it comes to the amount of calories that can be efficiently digested and utilized for energy.
  • Simple sugars typically cause wild fluctuations in energy levels, a most unpleasant "peak and valley" type of energy that you definitely want to avoid.

4.) Appropriate amounts of sodium and a full-spectrum electrolyte profile. We are ALL consuming far too much sodium in our daily diet, and it's something that needs to be taken seriously. High-sodium diets are responsible for a number of health disorders such as congestive heart failure, hypertension, stroke, gastric ulcers, cataracts, stomach cancer, osteoporosis, and migraines. With that in mind, the fact that companies continue to jack up the sodium content in their sports drinks and label it as electrolyte replenishment is not only a mystery, it's just plain wrong! What they're not telling you is that: