Brian Frank grew up in Southern California in a holistically minded household, and from an early age was always on the go—riding bikes and skateboards, racing BMX and motocross, swimming, and playing water polo. In 1985, Brian discovered endurance cycling and was quickly frustrated by the lack of nutritional supplements on the market that addressed the unique needs of endurance athletes. One year later, Brian made the decision to launch a line of nutritional supplements designed to meet those needs.
In 1987, with the support of his late father, Dr. Gerry S. Frank, Brian founded E-Caps, a supplement line designed specifically for endurance athletes. In 1995, Brian introduced Hammer Nutrition Endurance Fuels and the unique modular fueling system to his existing company. In 2007, the E-Caps brand was retired and all of its products were rolled into the Hammer Nutrition line.
Brian moved his business and family to Whitefish, Montana in 1995, a place ideal for enjoying his athletic pursuits, raising a family, and managing a growing business. Staying true to his active roots, Brian resumed racing motorcross in 1998 and won two Montana State Championship titles. These days he rides mostly road bikes, averaging about 4,000-5,000 miles per year. When he's not working or cycling, Brian can be found with his wife, and one or more of their children, riding motorcycles, snowboarding, Nordic skiing, ice skating, wakesurfing, or hiking.